When the oil boom started in North Dakota, one of the leading oil services companies in the world was one of the first to arrive on the scene. While the opportunities were great there were many challenges to overcome. One particular hurdle was the lack of a permanent workforce as well as housing for a temporary workforce. Initially, the company was able to make due with the hotels, motels, trailer parks and apartments it could find throughout Williston and the other small towns in North Dakota. However, the housing market quickly tightened which drove up prices to over $300/night. Also, the uncertain housing situation made it difficult to sign on some of the best workers. Lastly, the absence of a consistent and positive off-the-clock environment created a less productive workforce with high attrition and a sub-par safety record.